AI Insights · Timothy · October 2024
Top 5 Personal Finance Apps on iOS in South Africa, Q3 2024
Explore the performance of the top five personal finance apps in South Africa during Q3 2024, highlighting trends in downloads, revenue, and active users.
In the third quarter of 2024, the personal finance budgeting and planning sector on iOS in South Africa showcased diverse trends among its leading applications. According to Sensor Tower data, Receipt Scanner: Easy Expense from Easy Expense Tracker LLC demonstrated a consistent increase in weekly revenue, peaking at around $2K in the last week of September. Downloads saw a notable surge to approximately 2.2K in early July, followed by a more stable pattern, ending the quarter at about 594 downloads weekly.
Splitwise by Splitwise, Inc. maintained a steady presence with weekly revenues fluctuating slightly around $200-$300. Downloads were consistent, generally ranging between 430 and 550 per week, while active users showed a slight decline from 2K at the start to about 1.9K by the end of the quarter.
The South African app, 22seven: Budget, track & save, had a modest revenue stream, hovering around $8 to $11 weekly. Downloads experienced a significant spike, particularly in the last week of September, reaching 637, up from an average of around 300 earlier in the quarter.
Buddy: Budget Planner App from Buddy Budgeting AB saw varied revenue, with a peak of $167 in early September. Downloads peaked at 376 in mid-August, and active users rose to 476 by late September, indicating a growing user base.
Lastly, Budget Planner App - Fleur by Akash Jain showed stable active user numbers around 1.6K to 1.7K throughout the quarter. Weekly downloads varied, with a notable increase to 189 by late September, while revenue peaked at $91 in late August.
These insights offer a glimpse into the dynamic landscape of personal finance apps in South Africa, with more detailed analytics available through Sensor Tower.